The future of the television news market is in question, with many networks and channels now refusing to show the most popular news content in their programming.
And as the industry grapples with the impact of the election, the industry is now facing the challenge of a different kind of crisis: the decline in ad revenue.
Read moreThe ABC has a very narrow set of programming, which it can only show on the ABCs biggest screen, the 7.30 network.
But it’s not just the ABC which is struggling.
The other major broadcasters, the BBC, CNN and Sky, also face a similar predicament, with only a handful of programs available on their TV screens.
And this is what we see in the chart below.
It shows the percentage of programs that ABCs programs are shown on the big screen, compared to the other major networks.
And while this is the most comprehensive data available, it doesn’t give a full picture.
ABC News isn’t shown in all the major TV channels, but it does show up in most of them.
What the data shows, at the end of the day, is that the ABC is actually far more popular than the rest of the major broadcast networks.
As the ABC News article points out, “the ABC is seen by some as the ‘face’ of news in Australia.”
It’s a sentiment shared by ABC News’ own editorial director, John Campbell.
“I think it is one of the most important stories of our day,” he told Business Insider.
“It is the story of our time.”
He added: “The ABC’s news and current affairs programming is the key to the ABC’s success as a news and entertainment broadcaster.”
In the ABC report, Campbell said the decline of ad revenue for the ABC was a problem for the company, which is already struggling financially.
“The ABC is facing its biggest challenge in its history and will need to adjust its business model to survive,” Campbell said.
But Campbell also noted that it’s unlikely that ABC News will lose much money from the ratings drop, as it already makes a good profit.
The ABC doesn’t have to pay for any of the ad time it receives.
It also has a $3.5 billion investment in the ABC Digital platform.
So while the ABC may not be able to continue making a profit on the program, Campbell believes the ABC will be able attract more viewers and pay for the show.
“Our audience has grown significantly in the past five years and the ABC can’t be content to only get a third of its audience from our digital platform,” Campbell told Business Insiders.
“I think the ABC has the ability to reach the next level of advertising revenue and continue to pay the cost of maintaining our content.”
But Campbell admitted that the loss of revenue would hurt the ABC more than it would help it.
“If we were to lose the advertising revenue, it would be a real challenge to keep ABC News,” he said.
“Our business model is in place to ensure that we can pay for our programmes and services and that is how we make money.”
But he also argued that the network is a lot more valuable than it was five years ago.
“We have got a great audience,” he noted.
“They are going to continue to watch the ABC and our programs and our digital content.”
What’s more, Campbell expects the ABC to continue adding content.
“Over the next couple of years, I think the number of programs we will be adding will continue to grow,” he concluded.
“We will continue making new programs, new features, and we will continue producing new content.”
It would seem that the major broadcasters are in no hurry to drop ABC News, as they see the show as an important part of their legacy and their brands.
But there’s one broadcaster that might have an idea of how to adapt to the changing times.ABC CEO Mark Scott is known to be one of ABCs most outspoken supporters of digital technology.
And Scott recently told BusinessInsider that he’s been “talking with digital executives about a digital strategy for ABC News”.
“The fact that Mark Scott has said he wants to work with us on a digital platform is a sign that we are in good shape and that the company is ready to adapt,” Scott said.
The problem, however, is how to make that adapt.
As Campbell points out: “We have to make it work.”
He noted that digital technologies could help to make ABC News more relevant to the digital audience, but he also warned that they could be used for “misleading purposes”.
“I don’t think that people are going be buying content they are not going to be seeing on the screens,” Scott told Businessinsiders.
“You are going from a TV station that people can sit in and have their opinion on, and that’s not going away.”
Scott said the ABC would continue to be “a place where we can have conversations with stakeholders”.
But it might not be